Search Engine Optimizing (SEO), Social Media Marketing, Email Marketing Programs and more
A successful brand begins with effective owned media, which includes a compelling company website, social media channels, blogs and email communications. Each of these components represent your brand’s unique personality – smile, handshake and all. Key tactics such as social media marketing, email marketing programs and search engine optimizing are all essential elements of a successful owned media strategy. At Beyond Fifteen, we are experts in ensuring your owned media content is relevant and action-driven.
In comparison with earned media, owned media gives the greatest measure of control over the messages your business sends out. It is both the public face and the personality of your brand, and that’s why it’s important to get it right. An effective strategy will take the entirety of your owned media channels – your website, social media presence, blogs and email communications, as well as non-digital marketing collateral such as brochures – and use them to deliver a controlled and consistent brand message.
Getting your digital owned media content right is vital. Whether it’s a 140-character tweet in response to a news story, a 500-word blog promoting a new product or service, or a 40-page whitepaper to position your business as an industry thought leader, delivering a message and tone consistent with your brand’s voice – while also incorporating search engine optimization, where appropriate – is the cornerstone of a successful owned media marketing strategy.
Beyond Fifteen has the expertise and experience to help you leverage your owned media to its highest potential. To make the most of your owned media in the areas of search engine optimizing (SEO), social media marketing, email marketing programs, blogs and more, contact us today.
- Web Design and Development & Website Marketing
- Search Engine Optimizing (SEO)
- Social Media Marketing Development & Content Creation and Curation
- Blog Creation
- Email Newsletters
- Email Marketing Programs
- Marketing Collateral
- Brochure Development, including Writing and Design
- General Copywriting and Content Creation