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Tag: media strategy

Why You Should Never Rely on Luck for Your Media Coverage: A Guide to Getting Golden Media Results

Why You Should Never Rely on Luck for Your Media Coverage: A Guide to Getting Golden Media Results

While luck may be in the air with St. Patrick’s Day celebrations this month, it’s never a good idea to count on luck for your ...
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press release as part of media strategy

Dos and don’ts for a successful press release

Mastering the art of the press release is fundamental to a successful media strategy. They have been around in one form or another for over ...
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