X
  • Maserati
  • Maserati
  • Maserati
  • maserati
  • About the Project

    Revving up: from 0 to awareness in 14 days for Maserati.

    A new Maserati showroom was in the works, and Beyond Fifteen had two weeks to build a plan that would attract guests and the media to its grand opening event. In less than 14 days, Beyond Fifteen developed a press release, researched and built highly industry targeted email lists and developed a media alert/pitch to secure press attendance at the event. One dozen members of the press drove to the event, including MotorTrend’s top reporter.