Treading into new territory for Toyo Tires.
Toyo Tires wanted to build their presence and engagement within the social space. Starting with just under 21,430 Facebook fans and 1,568 Twitter followers, Beyond 15 crafted a strategic approach to building the brand’s social personality involving a combination of sweepstakes, photo contests and social sharing promotions. Today, more than 760,000 fans “like” Toyo Tires on Facebook, with nearly 22,000 following on Twitter. Tapping into Instagram as a key platform, Beyond Fifteen also built a community of 141,000 Toyo Tire followers without any advertising or paid support; to date, there are 120,000 Instagram posts with #ToyoTires.