We love our clients and celebrating their success! In 2019, we helped our clients achieve some pretty fantastic stuff. Here’s a snapshot into some of our biggest wins of the past year.
Frieda’s
Clients don’t always have to exhibit at a show to make a splash. We gathered a street team of 16 people to create magic moments outside of the PMA show in Anaheim this October. Dressed in bold purple Frieda’s outfits and handing out goodies including gum, hand sanitizer and Advil, our client got the attention they wanted while keeping overhead/investment low.
NuVision
We loved being part of this client’s Memorial Day event and the awesome way they give back to our nation’s heroes with free gas for vets and active military. It was fun to rub elbows with Chris Ercoli from KCBS/KCAL, and other local media who helped us get the word out about NuVision’s good deeds. We secured 10 broadcast media hits that garnered over 386K+ in viewership and nine published articles, including national coverage, with exposure to as many as 28M+ unique monthly viewers.
Tustin Public Schools Foundation
Our team helped this non-profit exceed its goal for Dino Dash 2019 with more than 7K registered participants, raising more than $215K—the highest figures in the event’s 29-year history! Beyond Fifteen’s strategic PR and social media program included targeted advertising to drive awareness of the event, and dozens of SEO-bolstering media placements with backlinks to the registration page. Earned media coverage generated more than 46M in unique monthly visitors and nearly 399K in print circulation.
CS Hudson
Another example of our team’s solid event marketing skill was the launch of R|Evolution. This first-of-its-kind experiential pop-up shop offers consumers the opportunity to interact with digital native, direct-to-consumer and licensed brands. Coverage highlights so far have included Retail Customer Experience, Sourcing Journal, design:retail and more! Moreover, this year co-CEO and founder of CS Hudson, Joseph Scaretta, won design:retail’s 40 under 40 which Beyond Fifteen proudly submitted on his behalf.
Bill Edwards
We helped Bill strengthen his profile within the international business expansion space with coverage in Restaurant Technology News, QSRweb.com, Franchise Times, Pizza Marketplace, Restaurant Dive and more. We are just getting started and you can follow him on LinkedIn to keep up with his world travels.
CosmetiCare
We kicked off with a bang, launching just weeks before this client’s Beautyland event! We nailed it with over 2.1 million impressions – and also secured coverage for their holiday specials with journalists and Instagram influencers including OC Weekly, Styling Sunshine, All Things Alison, Sweat and Tell and more.
Grandma Lucy’s
The kickoff with Beyond Fifteen was just weeks ahead of the launch of its newest freeze-dried pet food, Moxie. That’s ok – we like to move quickly to impress our clients! We secured dozens of placements in first month including Pet Age, Pets+ Magazine, Pet Food Processing, Parenting OC and more.
Toyo Tires
Toyo hit one million followers on Instagram in the last quarter and is still the number one tire brand on YouTube and Instagram. We’ve been with the brand since 2012 and started their Instagram from scratch. What a milestone!
Bring On 2020!
We’re so proud of the hard work our team has contributed to create these successes. While we’re still celebrating 2019, we’ve got our eyes on the horizon for 2020 and have already been planning strategy to guide our clients to the next level of success in the new year!