Our Approach
We believe in a surround-sound approach to communications and marketing — combining earned, owned and paid media.
Earned Media
Earned media is about buzz and conversations about your company from others – everything from journalists’ positive reports to published and shared praise from happy customers. Our full-service marcom approach ensures that your brand is seen, shared and endorsed by those who matter most.
- Press Kits and Message Development
- Media and Analyst Relations
- Press Releases
- Thought Leadership
- Bylines and Op Eds
- Event Publicity
- Media Training
- Awards Program
- Trade Show Support
Owned Media
Your website, social media channels, blogs and email communications represent your brand’s personality – smile, handshake and all. Our agency makes sure your content is compelling, relevant and action-driven.
- Website Development
- SEO
- Social Media Channel Development & Content Creation
- Blog Creation
- E-Newsletters
- Email Marketing Programs
- Marketing Collateral
- Brochures
- General Copywriting
Paid Media
Combining PR’s classic storytelling with paid marketing offers multiple touch points for reaching your consumers.
- Social Media Advertising
- Influencer Marketing
- Paid Search, including Google AdWords campaigns
- Digital Lead Generation
- Behavioral Targeting
- Contextual Targeting
- Retargeting
Ready to dive in?
Cookie cutters are for baking.
Uh-oh, now we’re hungry… but the point is, we hand-select strategies and approaches that are a perfect fit for your business and your specific goals.
A partnership with Beyond Fifteen is more than a quick assignment – it’s a smart investment in a team of communications professionals who are focused on the long-term for your company.
We’ll kick off our relationship with a brand audit, involving a deep dive into your products and services, including understanding your specific business goals, prior and existing strategies and more. We’ll then apply our learnings and insights and customize a solid, ongoing program for your brand.
