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Top PR Trends for CPG Brands
Consumer packaged goods (CPG) brands must be on top of the latest and greatest PR and marketing trends to maintain or increase market share. We’ve …
What Do PR Consultants Charge? Public Relations Services Fee Structure Insights You Need to Know
Making the decision to hire external PR support is a big step. It can be daunting to figure out what type of agency size, structure …
Digital Marketing 101: What is the Difference Between Content Marketing and Social Media?
Digital Marketing 101: What is the Difference Between Content Marketing and Social Media? When it comes to marketing, there are many terms and strategies. A …
What is the Difference Between SEM and PPC? How to Determine Whether You Need Both
What is the Difference Between SEM and PPC? How to Determine Whether You Need Both Digital marketing offers many tactics and avenues for reaching your …
Is it Press Release-Worthy? Five Tips to Evaluate the Newsworthiness of Your Announcement
Is it Press Release-Worthy? Five Tips to Evaluate the Newsworthiness of Your Announcement Sometimes we can get excited about happenings from our business, and you …
Google Analytics GA4 Rollout: What Does it Mean for Your Business?
Google Analytics GA4 Rollout: What Does it Mean for Your Business? Google is updating its analytics offerings with a transition from its Universal Analytics to …
Top 7 Reasons Content Marketing Fails and How to Overcome the Most Common Obstacles
Top 7 Reasons Content Marketing Fails and How to Overcome the Most Common Obstacles Content marketing is often an integral part of a brands’ marketing …
How Much Should Digital Marketing Cost?
How Much Should Digital Marketing Cost?Featured blog by Paulo Rodriguez, digital marketing manager at Beyond Fifteen Communications, Inc. How much should digital marketing cost? The …
How Content Marketing Supports SEO
How Content Marketing Supports SEO When it comes to content creation efforts, boosting your brand’s SEO is likely a desired outcome. Whether creating a blog …
How the Energy Industry Can Use Digital Marketing to Connect with Its Audiences on a Deeper Level
How the Energy Industry Can Use Digital Marketing to Connect with Its Audiences on a Deeper Level When you think of brands with a deep …
Is a Blog Considered Advertising?
Blogs can be a strong asset for brands interested in revamping their PR/marketing strategy. Not only do they help establish your brand as a thought …
Benefits of a Well-Rounded Marketing Strategy for the Healthcare Industry
The healthcare and medical technology industries have seen vast changes over the past couple years. Consumers want more trust and communication from medical providers and …