Blog
We are proud to be a valuable resource to our clients. Take a look at some of our recent posts and let us know how we can help you take your business to the next level!
Q&A with Brooke Martin
Who inspires you? My mother and grandmother have been my biggest inspirations throughout life. Both are extremely hard working, supportive, loving, generous to a fault …
Tips to Not Spread Your Marketing Budget Too Thin
Don’t Spread Yourself Too Thin It can be tempting to spread your marketing budget out evenly over several different channels. However, if you have a …
SEM During the Holidays: Shifting Your Paid Search Strategies to Maintain ROAS
SEM During the Holidays: Shifting Your Paid Search Strategies to Maintain ROAS The holiday marketing season is upon us and brands need to shift their …
Q&A with Samantha Engel
Who inspires you? I am very lucky to have so many people in my life that inspire me and help me to grow into new …
How to Know if Your PPC Metrics Are Good, Bad or In Between
How to Know if Your PPC Metrics Are Good, Bad or In Between Pay-per-click (PPC) is one of the most common types of paid digital …
How Long Does it Take to Realize Digital Marketing Results?
How Long Does it Take to Realize Digital Marketing Results? In the fast-paced world of digital marketing, a lot of things can be done quickly. …
Q&A with Caitlyn Smith
Who inspires you? My best friend’s mom, Pam. While raising four children and working full time, she and her family always had an open-door policy …
Five Key Elements to a Successful Lead Generation Campaign
Public relations has shifted over the years. What was once seen as a top of funnel activity focused on awareness and impressions, is now able …
What’s New in Paid Social: Instagram Reels Ads
What’s new in paid social? Short-form video content is all the rage thanks to TikTok, and Instagram is trying to get in on the action. …
Q&A with Calla Nelson
Who inspires you? I feel very fortunate to have amazing mentors in both my personal and professional life. I can’t choose just one person who …
When and How to Choose a CSR Initiative
Corporate social responsibility (CSR) is no longer a new trend, and if it’s not already on your brand’s radar, it needs to be. Both consumers …
Pros and Cons of User-Generated Content
User-generated content (UGC) has become incredibly popular, with 58 percent of marketers having implemented some type of UGC campaign. UGC is often collected on social …