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What’s New in Paid Social: Instagram Reels Ads
What’s new in paid social? Short-form video content is all the rage thanks to TikTok, and Instagram is trying to get in on the action. …
Q&A with Calla Nelson
Who inspires you? I feel very fortunate to have amazing mentors in both my personal and professional life. I can’t choose just one person who …
When and How to Choose a CSR Initiative
Corporate social responsibility (CSR) is no longer a new trend, and if it’s not already on your brand’s radar, it needs to be. Both consumers …
Pros and Cons of User-Generated Content
User-generated content (UGC) has become incredibly popular, with 58 percent of marketers having implemented some type of UGC campaign. UGC is often collected on social …
How is Marketing Changing as the Pandemic Situation Shifts?
Marketing leaders that have been guiding their teams through the pandemic have had to continue to shift and adjust based on what is happening as …
SMS Marketing: Everyone is Doing it These Days, but is it Right for You?
SMS marketing (short message service), also known as text marketing, can play a vital role in a business’ marketing strategy. As so many have been …
Four Tips to Networking Amid the Current Stage of the Pandemic
Marketers and PR pros are known for their networking prowess. We’re constantly connecting with others in our field and potential clients. Before the pandemic, we …
What are the Benefits of Implementing GIFs into Your Marcom Strategy?
Everyone loves a good GIF! Sometimes there’s no better way to get your message across than with a quick, visual snippet made possible by a …
Which Analytics Matter and What Should You Monitor?
Marketing analytics and monitoring your brand’s marketing presence can seem overwhelming. There are so many different metrics to track, it can be hard to know …
Q&A with beyond fifteen’s Brie Beaudin
Who inspires you? My grandmother has always inspired me with her never-ending patience and determination. She is influential both in our family as well as …
What Are the Benefits of Engaging with Micro Influencers?
Using influencer marketing to promote your brand can be a great way to connect with your target audience. However, using the larger influencers can be …
How Can Analyzing Your Competition Give You an Edge?
Competitive analysis can provide some vital insights into your brand and give you the edge you need to stand out and get new customers. Competitive …