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Lead Nurturing

5 Proven Lead Nurturing Techniques to Boost MOFU Conversions

Lead nurturing is an important component of the conversion process during a sales cycle. As part of lead nurturing, brands continue to develop and strengthen …

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voice search

The Rise of Voice Search and Its Impact on SEO

Voice search has risen as a popular option for individuals seeking information online. In fact, 50% of the U.S. population uses voice search features daily. …

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sustainability trends

Top Sustainability Trends in the Power Generation Sector and Key Marketing Techniques to Pique Media Interest

Renewable energy adoption has taken center stage in the sustainability conversation as concern over human impact on the environment has reached an all-time high and …

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IRVINE, Calif. (August 23, 2023) – Beyond Fifteen Communications, Inc. (Beyond Fifteen), an Orange County-based full-service public relations, digital marketing, social media and influencer marketing …

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Why Your Sales Team Should Be Part of Your Marketing Strategy

Why Your Sales Team Should Be Part of Your Marketing Strategy

Despite the central role sales plays in driving marketing campaigns, many PR and marketing agencies overlook the importance of involving the sales team in the …

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Enhancing Your Content in Biotech and Bioscience

The biotech/bioscience industry in the U.S. is enormous, with a staggering market size that reached $190 billion in revenue in 2022. This impressive figure reflects …

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Soundtrack & Voiceover in Video

Radio Killed the Video Star? The Importance of Soundtrack/Voiceover in Video

When The Buggles sang “Video Killed the Radio Star,” they voiced a sentiment of concern that resonated with the evolving technological landscape and its impact …

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Thought Leadership

Thought Leadership: Who, What and Why

Beyond Fifteen’s Co-Founder, Leslie Licano wrote an article for Mentors Collective that discusses the evolution of thought leadership in marketing and PR. Thought leaders need …

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Are Chatbots the Communication Strategy of the Future?

Technology is ever advancing and enhancing the way brands and marketers communicate with customers. When chatbots first arrived, they weren’t nearly as sophisticated or widespread …

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The Sun is Setting on Your Google Analytics Data Part 5: It’s a New Day: You’ve Migrated to GA4, What Now?

Hooray! You’ve finally set up your Google Analytics 4 (GA4) account… but, now what?   In the final part of our series, we’ll explore how …

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