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5 Proven Lead Nurturing Techniques to Boost MOFU Conversions
Lead nurturing is an important component of the conversion process during a sales cycle. As part of lead nurturing, brands continue to develop and strengthen …
The Rise of Voice Search and Its Impact on SEO
Voice search has risen as a popular option for individuals seeking information online. In fact, 50% of the U.S. population uses voice search features daily. …
Top Sustainability Trends in the Power Generation Sector and Key Marketing Techniques to Pique Media Interest
Renewable energy adoption has taken center stage in the sustainability conversation as concern over human impact on the environment has reached an all-time high and …
BEYOND FIFTEEN COMMUNICATIONS, INC. THOUGHT LEADERSHIP CAMPAIGN WINS GOLD RECOGNITION FROM BULLDOG REPORTER
IRVINE, Calif. (August 23, 2023) – Beyond Fifteen Communications, Inc. (Beyond Fifteen), an Orange County-based full-service public relations, digital marketing, social media and influencer marketing …
Why Your Sales Team Should Be Part of Your Marketing Strategy
Despite the central role sales plays in driving marketing campaigns, many PR and marketing agencies overlook the importance of involving the sales team in the …
Enhancing Your Content in Biotech and Bioscience
The biotech/bioscience industry in the U.S. is enormous, with a staggering market size that reached $190 billion in revenue in 2022. This impressive figure reflects …
Radio Killed the Video Star? The Importance of Soundtrack/Voiceover in Video
When The Buggles sang “Video Killed the Radio Star,” they voiced a sentiment of concern that resonated with the evolving technological landscape and its impact …
How PR Has Shifted in the Last 20 Years
The field of public relations (PR) has undergone a significant transformation over the past decade, constantly adapting to the ever-changing media landscape and the emergence …
Thought Leadership: Who, What and Why
Beyond Fifteen’s Co-Founder, Leslie Licano wrote an article for Mentors Collective that discusses the evolution of thought leadership in marketing and PR. Thought leaders need …
Are Chatbots the Communication Strategy of the Future?
Technology is ever advancing and enhancing the way brands and marketers communicate with customers. When chatbots first arrived, they weren’t nearly as sophisticated or widespread …
Are Instagram Curated Feeds Worth the Effort, or is it Hype?
When it comes to representing a brand with visuals, Instagram is a fantastic marketing tool to deploy. The image-based social media platform is hugely popular …
The Sun is Setting on Your Google Analytics Data Part 5: It’s a New Day: You’ve Migrated to GA4, What Now?
Hooray! You’ve finally set up your Google Analytics 4 (GA4) account… but, now what? In the final part of our series, we’ll explore how …