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Results-Driven and Search Optimized Content Marketing to Move Your Audience from Awareness to Action.
We create the content that your customers want to consume.
We don’t just develop content. As a content marketing agency, we identify the best approach to bring prospects from awareness to consideration, conversion and ultimately to loyalty. And we have the results to prove it.
Learn how content marketing can help move the needle for your brand.
What is Content Marketing?
Content marketing is more than just a one-off marketing piece about your products and services. It offers a customer-centric approach to producing and delivering valuable, relevant and consistent content that answers your clients’ questions, meets your prospects’ needs—and reaches both when and where they need you most. Our agency’s content marketing services make sure you are top of mind; you are seen as an expert in your field; you clearly know your stuff; and you seem to be everywhere!
Why is Content Marketing important?
Effective content marketing moves prospects through the marketing funnel and keeps customers coming back for more. Whether you need an e-book or a full suite of content to support a complete campaign, Beyond Fifteen is the content marketing company you’re looking for to build a winning strategy that truly moves the needle and helps you reach your goals.
How does Content Marketing complement other strategies?
Content marketing is a major part of our agency’s paid social media marketing services. Social media ads show your content to new and previously untapped audiences. They level the playing field and give your brand access to consumers everywhere. With careful targeting and deep insight into how to optimize outcomes, we serve your content to the prospects that are most likely to become customers. Your content marketing pieces provide an introduction to you and your business that warms up a sales lead – before you even get to say “hello.”
Another of our company’s popular social media services is influencer marketing. Influencers lend their quasi-celebrity to content that spotlights you and your business. Because their audiences trust them (and often adore them!), influencers confer that trust onto you. Your prospects are already primed to view you as an authority who can deliver what they need.
Content to Support Every Stage of the Customer Journey
Awareness
- Blogs
- Infographics
- Social Posts
- Social Ads
- Press releases
Consideration
- Landing Pages
- Case studies
- Email campaigns
- Newsletters
- Video
Conversion
- e-Books
- Whitepapers
Content Marketing FAQ:
Content marketing is the creation of materials (social media posts, blogs, videos, etc.) for the purpose of promoting public interest in a brand and its products or services.
Content marketing is one of the best ways to present yourself as an industry leader and elevate the position of your brand in the eyes of consumers. Having a lot of content benefits you by helping grow your web authority, and become a go-to source of information for potential customers.
If content marketing didn’t work, then no one would recommend it! However, the degree to which it works is dependent on the quality of your content marketing strategy. Are you putting out content that resonates with your audience? Are you speaking to your strengths and establishing your authority as a subject matter expert? Doing these things makes you a strong contender for a consumer’s business when it comes time for them to make a purchase.
The amount of content needed varies based on the business itself and the goal of the marketing campaign. Some campaigns can be fueled by one strong piece of content that is carried through to support media relations, social media and email campaigns for a month or even quarter, whereas others benefit from having ongoing content created fresh each week or day. And while some of the most popular social accounts post multiple times a day; most businesses can be successful with a more limited investment.
All businesses can benefit from a content marketing strategy; it can be used to increase brand awareness, improve SEO and search rankings, position your brand as an authority in the industry and much more.