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Results-Driven and Search Optimized Content Marketing to Move Your Audience from Awareness to Action.
We don’t just develop content – we create content your customers want to consume.
As a content marketing agency, we identify the best approach to bring prospects from awareness to consideration, conversion and ultimately to loyalty. And we have the results to prove it.
Learn how content marketing can help move the needle for your brand.
What is Content Marketing?
Content marketing is more than just a one-off marketing piece about your products and services. It offers a customer-centric approach to producing and delivering valuable, relevant and consistent information that answers your clients’ questions, meets your prospects’ needs—and reaches both when and where they need you most. Content marketing is the foundation for your entire internet presence and the backbone of all your digital marketing campaigns. Our agency’s content marketing services make sure you are top of mind; you are seen as an expert in your field; you know your stuff; and you seem to be everywhere!
Why is Content Marketing important?
Effective content marketing moves prospects through the marketing funnel and keeps customers coming back for more. The right content marketing strategy not only boosts your search engine rankings but also complements your other strategies and greatly improves your paid advertising return on investment.
Beyond Fifteen is the content marketing company you’re looking for to build a winning strategy that truly moves the needle and helps you reach your goals, whether you need an e-book or a full suite of content to support a complete campaign.
How does Content Marketing complement other strategies?
Content marketing is a major part of our agency’s paid social media marketing services. Social media ads show your content to new and previously untapped audiences – including those we strategically target. They level the playing field and give your brand access to consumers everywhere. With careful targeting and deep insight into how to optimize outcomes, we serve your content to prospects that are most likely to become customers. Your content marketing pieces provide an introduction to you and your business that can warm up a sales lead – before you even get to say “hello.”
Influencer marketing is also one of Beyond Fifteen’s popular social media services. Influencers lend their quasi-celebrity to content that spotlights you and your business. Their audiences trust them (and often adore them!), and they can confer that trust to your business. Your prospects are already primed to view you as an industry leader who can deliver what they need.
Beyond social media, quality content marketing designed with keyword research and the right keyword density improves your website authority. When your paid search and social ads follow a pathway to a high quality, well-optimized site, it improves your ad quality. The better the ad quality, the less it costs to run the ad, which in turn drives down your cost per click (CPC). Your landing page and blog is a great avenue for introducing this content optimization.
Content to Support Every Stage of the Customer Journey
Awareness
Blogs
Blogging provides objective and searchable content on subject matters concerning your prospective audience. Blogs support the use of natural language that search engines look for to rank content on your website.
Infographics
Infographics are great for providing visual aids, which audiences love. They also provide an opportunity for alt-tagging. Alt tagging is another means of optimizing your website with keywords and longtail keyword phrases.
Social Posts
Organic social has a similar purpose to organic content on your website; it provides credence to your content as a useful insight into your product, market or audience. Additionally, the higher quality of your social media content, the more affordable your paid social ads.
Social Ads
Paid social ads are a great complement to your organic social presence. As mentioned above, a social media account requires organic posts before starting an organic campaign.
Press releases
Press releases provide a great content source for your website. And given the format that press releases follow, you avoid any pitchy copy that search engines tend to avoid.
Consideration
- Landing Pages
- Case studies
- Email campaigns
- Newsletters
- Video
Conversion
- e-Books
- Whitepapers
Content to Support Every Stage of the Customer Journey
Awareness
- Blogs
- Infographics
- Social Posts
- Social Ads
- Press releases
Consideration
- Landing Pages
- Case studies
- Email campaigns
- Newsletters
- Video
Conversion
- e-Books
- Whitepapers
Awareness
Blogs
Blogging provides objective and searchable content on subject matters concerning your prospective audience. Blogs support the use of natural language that search engines look for to rank content on your website.
Infographics
Infographics are great for providing visual aids, which audiences love. They also provide an opportunity for alt-tagging. Alt tagging is another means of optimizing your website with keywords and longtail keyword phrases.
Social Posts
Organic social has a similar purpose to organic content on your website; it provides credence to your content as a useful insight into your product, market or audience. Additionally, the higher quality of your social media content, the more affordable your paid social ads.
Social Ads
Paid social ads are a great complement to your organic social presence. As mentioned above, a social media account requires organic posts before starting an organic campaign.
Press releases
Press releases provide a great content source for your website. And given the format that press releases follow, you avoid any pitchy copy that search engines tend to avoid.
Content Marketing FAQ:
Content marketing is media (social media posts, blogs, videos, etc.) to promote public interest in a brand and its products or services. Effective content marketing drives search engine traffic to your website by channeling objective search terms that apply to your industry and subsequently your audience. And, if your site is well-optimized and designed, these site visitors will become conversions.
Your company will be perceived as authoritative and trustworthy if you regularly publish well-researched, educational content. Content marketing can serve as a middle-of-the-funnel strategy: The more your target market relies on you for information, the more probable it is that they will purchase from you.
Content marketing is one of the best ways to present yourself as an industry leader and elevate the position of your brand in the eyes of consumers. Having a lot of content benefits you by helping grow your web authority, and become a go-to source of information for potential customers.
The bottom line is your audience will only find websites on search engines that have a solid content marketing strategy in place. Employing a trusted source for your content marketing strategy is highly advised if you want a quality website that search engines trust enough to award ranking power. It is the basis for keeping up with your competitors and driving new business.
Content marketing works. If content marketing didn’t work, no one would recommend it! However, the degree to which it works is dependent on the quality of your content marketing strategy. Are you publishing content that resonates with your audience? Are you speaking to your strengths and establishing your authority as a subject matter expert? Do you have a team in place doing the research to drive quality traffic that will convert? Doing these things makes you a strong contender for a consumer’s business when it comes time for them to make a purchase.
The amount of content needed varies based on the business itself and the goal of the marketing campaign. It is also based on how large your website is: The more pages your site has, the more effort is needed for content marketing optimization. Some campaigns can be fueled by one strong piece of content that is carried through to support media relations, social media and email campaigns for a month or even a quarter, whereas others benefit from having ongoing, fresh content created for their website regularly. And while some of the most popular social accounts post multiple times a day, most businesses can be successful with a more limited investment.
All businesses can benefit from a content marketing strategy. It can be used to increase brand awareness, improve SEO and search rankings, position your brand as an authority in the industry and much more.
Beyond just creating content, you need to determine the best ways to drive your audience to the information. A strong social media presence and a strategic content plan play well together. They can improve SEO and search rankings and position your brand as an authority in the industry. Boost web traffic and conversions by creating engaging content that attracts visitors to your website. Once they are on your website viewing your content, add additional CTAs to help drive them further into the marketing funnel.
Leads can serve as a foundation for your sales funnel. A steady stream of content guides prospects through each stage of the buyer journey. However, it takes time to move someone from consideration to conversion. White papers, ebooks and explainer videos can be drivers to conversions – such as a free consultation.
Content marketing is the number one strategy tto improve your search rankings. All other digital marketing verticals follow content marketing. Otherwise, you’re trying to put the cart before the horse, so to speak. It won’t work. The increased traffic to your website can improve SEO and search rankings, position your brand as an authority in the industry and much more.
A content marketing team can help identify the most pertinent information for a given search query to help you create content that converts.
Remember that search engine algorithms are constantly evolving and getting better. Their capacity to provide relevant content in answer to certain queries is always being improved. Google’s algorithm improvements in recent years have tended to favor high-quality material more than low-quality content.
Because of this, current material is rewarded. This means that as part of your marketing strategy, you must both create new content and update previously published, successful material.