Amplify Your Brand With Social Media Marketing Services
Creating and Managing
Social Media Campaigns
If you want to connect directly with your customers (and why wouldn’t you), social media is the way to do it! Customers turn to social media for a variety of reasons; it’s not just about sharing their latest baking exploits or fun pet photos. It’s also about connecting with brands on a more intimate level. Your posts go right into their feeds, along with posts from friends and family. Social media allows you to engage with your audience in a two-way conversation and presents an unprecedented value proposition for enhancing brand recognition and generating customer interest.
Get noticed on social.
Are you new to social media or feel like you’re not getting the engagement your brand deserves?
We’ll roll up our sleeves and guide you through the ins and outs of the social media landscape. From strategy to content creation, to posting and replies, we’ve got your back. It may seem like a lot of work (because it is) but you’ll love seeing the engagement from your customers as those likes and comments start flowing in.
What to Expect
We’ll be there for your entire social media journey. If your brand is already on social media, we’ll dive in with an audit to see what your brand is posting, what’s performing well and what might be falling flat. Whether your brand is new to being on social or an old hand, we’ll identify opportunities and threats, create a strategy, develop content and even help you learn how to respond to customers online.
Who is a fit?
Everyone. Seriously — everyone. Social media is no longer a “nice to have” in the marketing world. It’s not just for young people, and it shouldn’t be ignored. It’s an absolute must, and depending on your brand and target audience, it could be the most important piece of your media plan and customer outreach.
We'll help you:
- Weave meaningful and authentic content into the social web
- Listen to and make friends with your target audiences
- Create a corporate persona across the most important social networking sites
- Engage customers in ways that keep them interested
- Manage set-up and fan-building activities
- Convert brand loyalists into brand ambassadors
- Manage your online reputation
Big or small, Beyond Fifteen can design a customized social media program that will deliver meaningful results. We’ll set goals together and then create a brand-specific campaign to meet those goals. If it’s engagement and brand awareness you’re seeking, we’ll make sure to get those likes, shares and comments to increase. If your brand is more focused on sales, we can show you how to leverage social media to give your revenue a boost. Every brand will have a different set of social media goals, which means our approach and key outcomes will be specific to your company.
Social Media Marketing FAQ:
There’s no simple answer to that question. It all depends on what your business does and what your goals are. For social media to be successful, it is important to clearly define your target demographic and identify where they spend their time – then prioritize the platform where your audience is most engaged.
Each agency is different in the way they charge for their services. Some charge a flat retainer fee for services that will run the length of the contract. Others require pay based on the number of hours they put into your account each month. Some offer integrated plans and others will require you to buy separate plans for social media and PR. These are important questions to ask any company you’re considering for a contract. To dive deeper, read our blog “How Much Should Digital Marketing Cost?”
This varies heavily based on the agency. Most social media marketing services will provide organic support, which can include creating compelling and sharable social media posts to go directly on your owned channels and build engagement. Others offer paid social media advertising as a cost-effective and successful way to drive interest in the brand and to send targeted traffic to your website. When seeking a partner, it is important to ask:
- Do you create original graphics to support posts?
- Do you handle the posting and monitoring of the social channels?
- Do you respond to comments?
- Do you provide regular reports and metrics?
That’s a topic that someone could write a doctoral thesis on, and we’ve already written a lot on this topic as well. Multiple blogs, actually. So, we’ll keep what you read here down to a few quick tips:
DO: Post relevant content. All content that goes up on your social accounts needs to be relevant to you and engaging to your audience. If you want to build a community around your social presence it can’t be done by posting exclusively with the purpose of getting people to buy something from you. There’s no opportunity for dialogue when you do that, and people will scroll right by.
DON’T: Post randomly. Most social media platforms offer business accounts a way to see when most of their audience is active, so you don’t want to stray from those times without a good reason. Consistency goes a long way in building a social following.
DO: Be authentic. Whether that is inserting humor or being inspirational. People are more likely to engage in content that is authentic and feels more like a conversation with a friend than a computer.
DON’T: Be derivative. Your social media content should have a look unique to your company. Something memorable to draw the eye and make sure you stand out from the crowd to the people scrolling by.
If you want more information, check out these blog posts: Tips for Engaging Creative for Social Content and Advertising: Why Shorter is Indeed Sweeter and What’s the Best Way to Develop a Social Media Calendar?
As your business grows, it is important to maintain a strong social media presence to connect with your customers and create a community around your brand.
Your social media presence, whether business-to-business or business-to-consumer, is crucial and influential.
As a business owner or marketer, you should consider implementing social media marketing strategies to help you reach a wider audience and build your brand.
There are several platforms other than Facebook and Instagram where you can be active. You can grow a following on TikTok, YouTube and LinkedIn, for example.
Beyond Fifteen can help you create a social media marketing strategy that takes advantage of the latest trends and technologies to help you reach your goals.
A social media marketing campaign is a coordinated effort to create and distribute content across multiple social media channels to engage current and potential customers.
While there are social media management services, including online tools that assist in creation and distribution of content across numerous social media channels, they cannot replace the value of a social media team that truly understands your audience.
The best advice for businesses creating and distributing content across multiple social media channels is to focus on engagement with current and potential customers.
Businesses can set themselves up for social media success and avoid many common pitfalls by taking the time to develop a comprehensive and well-thought-out plan. A good social media marketing plan takes into account the company’s strengths and weaknesses, as well as opportunities and threats. It also outlines the company’s goals and objectives, and how it intends to achieve them.
A company’s success depends on execution of its business plan. Internal reporting is a key part of that process. The company can maintain a competitive advantage by ensuring the company’s brand image is communicated effectively to all stakeholders.
Benefits of Hiring a Social Media Marketing Partner
Agencies understand best practices for stretching your budget.
Businesses may get a competitive edge in a congested industry by working with a social media marketing company that is familiar with the latest strategies for getting the most out of branded campaigns.
Due to a significant decline in organic reach caused by a Facebook algorithm modification last year, businesses were forced to rely more on social media marketing services. The good news is that agencies are adept at maximizing effectiveness of social media advertisements with original design, content writing and video. Additionally, they’ll be able to take advantage of contemporary events by commenting on social media when something important occurs or becomes popular.
Strategy & Creativity
Add knowledge and a creative thinker to your team.
It frequently takes an unconventional thought to take flight on social media. It truly pays to be a leader rather than a follower on the internet.
Analyze & Refresh
Agencies will assess your previous social media initiatives, look for opportunities for improvement and study the results. While adopting a long-term strategic plan, they will search for opportunities that can yield rapid profits. Plus, they will assess the competition to determine what would be most effective for the brand and the objectives of your business.
WHAT GOALS SHOULD YOU BE LOOKING AT WHEN MARKETING IN YOUR SOCIAL NETWORKS?
You might excel at producing engaging material on social media. But it might be intimidating to translate business speak into understandable social media marketing objectives. Yes, your most recent TikTok may be receiving a significant number of views, but how does it help your bottom line? Did it increase conversions on your site?
Most companies are now aware that social media marketing can benefit their brand. The problem is that businesses frequently don’t fully understand what that value is. Social media goals can help with that.
You’ll be able to establish specific objectives for social media marketing with this guidance. We’ll work with you to determine the needs of your business and how social media might advance those needs.
Here are great ROI drivers and impact metrics:
You should identify the customers and audience who would benefit from your product or service. Determining your target audience requires analysis and research; to find them, employ SEO, SEM and SMM.
Your product must address a need or benefit the customer for them to find value in your services or products. Social media marketing firms assist you with their writing and content marketing expertise to help you communicate with your audience.
Success is built on strong content marketing, effectively driving impressions and successful branding. Impressions are counted when someone interacts with your website, ad or free product listing (views it, engages, clicks, converts).
Marketing your brand boils down to making your name and/or logo recognizable in your market – the goal is to make your company a household name. You can achieve this by driving more impressions. As a company, it’s critical to extend your reach to as many customers as possible.
Successfully driving impressions in your digital marketing vertical (social media, website, search ads, etc.) is how you will build your brand. And tracking progress using an analytics tool is the only way you can gauge your progress. But all this is of no real use if you can’t drive conversion and subsequent business.
Driving brand awareness and impressions means nothing if you aren’t converting your visitors. Closing the deal and increasing revenue is the driving force behind building your brand. So how do you cross that finish line and turn those social media impressions into business? Your website is the answer.
The untrained eye may see a website as an electronic billboard – a placeholder for your brand and maybe a contact form or something to point to as confirmation of legitimacy for your business. But a well-designed website can serve as the catalyst you need to convert your audience once they have clicked on your compelling social media content.
Websites built using an ideal sales funnel and informative content can drive prospects from initial discovery (impression and branding) to making an informed decision. The goal is to drive your audience to the contact or checkout page (depending on what your conversion goals are). And this all starts with defining your target audience.
Knowing how to address the right audience for your product or service is the basis for a successful sales funnel. An optimized website with relevant information is more likely to lead to conversions.
For this, a business needs to hone its social media marketing plan. The company should not be satisfied with only an increase in the frequency of visits prospects make on the site.
Once the messaging captures them and they visit the site, they should convert!
A conversion isn’t always just sales, it could be the following:
- Successful download of an ebook
- More visits to a particular page on the site
- Post shares
- Video plays and replays
- Increase in the number of followers
Tracking these performance metrics may influence your campaign approach and help you to learn more about your audience in the long run.