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How to Know if Your PPC Metrics Are Good, Bad or In Between Pay-per-click (PPC) is one of the most common types of paid digital …
How Long Does it Take to Realize Digital Marketing Results? In the fast-paced world of digital marketing, a lot of things can be done quickly. …
SMS marketing (short message service), also known as text marketing, can play a vital role in a business’ marketing strategy. As so many have been …
Marketing analytics and monitoring your brand’s marketing presence can seem overwhelming. There are so many different metrics to track, it can be hard to know …
Who inspires you? My grandmother has always inspired me with her never-ending patience and determination. She is influential both in our family as well as …
Competitive analysis can provide some vital insights into your brand and give you the edge you need to stand out and get new customers. Competitive …
Social media is a primary way to connect with your audience. In fact, about 72 percent of adults in the U.S. have at least one …
Who inspires you? This is going to sound cheesy, but for me it’s a no-brainer: my wife. She has inspired me since the moment we …
Email marketing continues to be a strong addition to any strategic marketing plan. It’s estimated that for every dollar spent on email marketing, brands can …
Apple recently announced some changes to the iOS 14 update regarding user privacy and data use that are significantly impacting how marketers utilize the Facebook …
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