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Cannabis Marketing: How to Promote Your Cannabis Brand Online

From underground to mainstream, cannabis has ignited a new marketing vertical. Even though THC is now legal on a state level, it is not federally ...
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Marketing to Gen Z: Tips to Produce Messages that Resonate

Do you feel like Gen Z is an elusive creature that seems to nimbly dodge your marketing efforts without even breaking a sweat? Well, we’re ...
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PR Trends to Follow in 2024

As we look ahead to PR trends for 2024, we expect to see a lot of change in the industry. With the rise and adoption ...
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Effectively Measure Influencer Marketing Success: The KPIs and Metrics that Matter

Creating an influencer marketing strategy that bolsters your brand’s image and connection with customers is a worthy venture. In fact, one of the big benefits ...
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Is DIY Marketing Hurting Your Brand?

If there’s one thing that Pinterest has taught us, it’s that you can DIY anything and everything! Well… almost.  While taking a DIY (Do-It-Yourself) approach ...
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The Basics of SEO – Plus Tools to Get You Started

If you want to optimize your brand’s online presence, integrating fundamental SEO techniques into your marketing strategy is the perfect place to start. From increasing ...
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5 Signs It’s Time to Hire a Digital Marketing and PR Agency

Want to unlock your brand’s full potential? It might be time to hire a digital marketing and PR agency. From developing a comprehensive digital marketing ...
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What is Evergreen Content and How Can it Benefit Your Marketing Strategy?

Make the most of your content marketing strategy by going green—evergreen, that is! Evergreen content remains topical and relevant for a long period of time, ...
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