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Thought Leadership: Who, What and Why

Beyond Fifteen’s Co-Founder, Leslie Licano wrote an article for Mentors Collective that discusses the evolution of thought leadership in marketing and PR. Thought leaders need to go beyond promoting their company’s products and services and instead address broader industry issues and current matters. In addition, It talks about how to identify authentic thought leaders within your company who can connect with the audience and offer forward-thinking insights. Interested in learning more about a thought leadership program? Read the full article Thought Leadership: Who, What and Why on Mentors Collective or for more information check out our thought leadership offerings.

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