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Category: Lead Generation

How Digital Marketing Can Help Generate Leads: 8 Keys to Success

Digital marketing can do a lot of heavy lifting for brands. There is a digital strategy for almost every marketing goal, including targeted advertising for ...
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Lead Scoring: Identifying and Prioritizing Quality Leads

There is a common misconception in marketing and public relations when it comes to lead generation. Many think that lead generation and lead nurturing take ...
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The Critical Role Your CRM Plays in Lead Generation

Making a good first impression on prospects and customers through your marketing message is important. So is following up with additional brand communication. That’s why ...
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Lead Generation vs. Lead Nurturing: Key Differences and Strategies

Leads are important to all businesses. Without leads, there are no sales. A lead is simply a customer, or a potential customer. So, how does ...
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Touchpoints for engagement

Customer Journey (Part 2): Mapping Touchpoints for Engagement

Touchpoints for engagement is a critical part of guiding your target audience through the phases of the customer journey. Brands that want to make the ...
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PR Program

The ABCs of Effective PR Programs: Key Elements for Brand Success in 2023  

Unlock the power of the alphabet to create a winning plan for your PR program. Corporate reputation management strategies, more commonly referred to as public ...
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Optimizing Your Paid Search Ads

10 Expert Tips for Optimizing Your Paid Search Ads for Maximum ROI

If your brand is looking for strategies for optimizing your paid search ads to improve performance, know it’s paramount for growing return on investment (ROI). ...
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Lead Generation Campaign

5 Key Elements to a Successful Lead Generation Campaign

Public relations (PR) as an industry has experienced a significant shift throughout recent years. What once was seen solely as a top–of–funnel activity focused on awareness ...
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Lead Nurturing

5 Proven Lead Nurturing Techniques to Boost MOFU Conversions

Lead nurturing is an important component of the conversion process during a sales cycle. As part of lead nurturing, brands continue to develop and strengthen ...
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