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Category: Lead Generation

Why Your Sales Team Should Be Part of Your Marketing Strategy

Why Your Sales Team Should Be Part of Your Marketing Strategy

Despite the central role sales plays in driving marketing campaigns, many PR and marketing agencies overlook the importance of involving the sales team in the ...
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Enhancing Your Content in Biotech and Bioscience

The biotech/bioscience industry in the U.S. is enormous, with a staggering market size that reached $190 billion in revenue in 2022. This impressive figure reflects ...
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5 Reasons to Continue Marketing in an Economic Downturn

5 Reasons to Continue Marketing in an Economic Downturn

5 Reasons to Continue Marketing in an Economic Downturn It feels like the U.S. has been teetering on the edge of a recession for years. ...
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The Role Landing Pages Play in Capturing Leads

The Role Landing Pages Play in Capturing Leads

The Role Landing Pages Play in Capturing Leads If you’ve ever researched a brand or product online, you’ve likely been directed to a landing page ...
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More Tips for Great Blog Posts

Even More Tips for Great Blog Posts

Even More Tips for Great Blog Posts Blogs continue to be one of the best ways for brands to connect with their target audiences. We ...
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Why the Financial Sector Needs PR Today More Than Ever

Why the Financial Sector Needs PR Today More Than Ever

In today’s economic climate, the financial sector needs public relations (PR) services more than ever. From inflation, third-party scams, potential recession and as the spotlight ...
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Shifting Your Paid Search Strategies to Maintain ROAS

SEM During the Holidays: Shifting Your Paid Search Strategies to Maintain ROAS

SEM During the Holidays: Shifting Your Paid Search Strategies to Maintain ROAS The holiday marketing season is upon us and brands need to shift their ...
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