Please ensure Javascript is enabled for purposes of website accessibility

Author: Beyond Fifteen

The Sun is Setting on Your Google Analytics Data Part 4: Best Practices for Migrating from Google Analytics

GA4 is here – and if your company delayed setting up a GA4 account, Google created one for you this past March. So, now all ...
Read More →

ChatGPT and Bard: Exploring the Upside and Limitations of AI for PR and Marketing

ChatGPT and Bard: Exploring the Upside and Limitations of AI for PR and Marketing There’s a lot of buzz around artificial intelligence (AI) and its ...
Read More →

Why We Never Recommend Clickbait Titles and Why Some Brands Still Do It

Why We Never Recommend Clickbait Titles and Why Some Brands Still Do It Sometimes you just can’t resist clickbait. The title is so enticing you ...
Read More →

Crisis Communication 101: How to Prepare Like a Pro

Crisis Communication 101: How to Prepare Like a Pro You might think (or hope) that a crisis won’t befall your business. However, this type of ...
Read More →