Please ensure Javascript is enabled for purposes of website accessibility

Author: Beyond Fifteen

feb 24 blog 3

Lead Scoring: Identifying and Prioritizing Quality Leads

There is a common misconception in marketing and public relations when it comes to lead generation. Many think that lead generation and lead nurturing take ...
Read More →
feb 24 blog 2

Three Memorable Super Bowl 2024 Ads and Why They Resonated

Touchdown! The lineup of Super Bowl 2024 ads was one for the books! The Chiefs may have brought home the trophy, but in the marketing ...
Read More →
feb 24 blog 1

The Critical Role Your CRM Plays in Lead Generation

Making a good first impression on prospects and customers through your marketing message is important. So is following up with additional brand communication. That’s why ...
Read More →
feb 24 blog

Lead Generation vs. Lead Nurturing: Key Differences and Strategies

Leads are important to all businesses. Without leads, there are no sales. A lead is simply a customer, or a potential customer. So, how does ...
Read More →
Touchpoints for engagement

Customer Journey (Part 2): Mapping Touchpoints for Engagement

Touchpoints for engagement is a critical part of guiding your target audience through the phases of the customer journey. Brands that want to make the ...
Read More →
Customer Journey

Customer Journey (Part 1):   Setting the Foundation to Measure Success 

How do you measure marketing success? Do you plow forward with what you think will work and hope that your message is reaching and speaking ...
Read More →
Journalists & PR

Journalists and Public Relations Symbiosis: Exploring the Relationship

There are several important relationships in your life. From family and friends to professional relationships, we rely on people in different capacities. Journalists and public ...
Read More →
Marketing data analytics

The Role of Data Analytics in Marketing: Making Informed Decisions

In marketing, data analytics isn’t just a buzz phrase, it’s a way of life for marketers who are driven to make sure their clients’ digital ...
Read More →