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Author: Beyond Fifteen

Online Reputation Management: Strategies for Handling Negative Reviews and Feedback

In an ideal world, negative reviews wouldn’t exist. Customers would always be thrilled with your brand’s products and services and would take the time to ...
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How to Drive Positive Customer Reviews

It’s a gift when a customer takes time to review your brand or product online. Since 95% of customers read online reviews before deciding to ...
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5 Tips to Optimize Digital Marketing Campaigns

So much work goes into creating an effective marketing campaign. As a brand investing in digital marketing, you’ll want to see strong campaign performance, and ...
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What Are Vanity Metrics and Which KPIs to Track Instead

Some things are all style and no substance, and that can be the case with vanity metrics. They can look shiny and feel significant, so ...
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Cannabis Marketing: How to Promote Your Cannabis Brand Online

From underground to mainstream, cannabis has ignited a new marketing vertical. Even though THC is now legal on a state level, it is not federally ...
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Marketing to Gen Z: Tips to Produce Messages that Resonate

Do you feel like Gen Z is an elusive creature that seems to nimbly dodge your marketing efforts without even breaking a sweat? Well, we’re ...
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PR Trends to Follow in 2024

As we look ahead to PR trends for 2024, we expect to see a lot of change in the industry. With the rise and adoption ...
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Effectively Measure Influencer Marketing Success: The KPIs and Metrics that Matter

Creating an influencer marketing strategy that bolsters your brand’s image and connection with customers is a worthy venture. In fact, one of the big benefits ...
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