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Author: Beyond Fifteen

Google Ads Introduces 2.5% Surcharge for Ads Targeting Canada

Google is no stranger to change. The platform has rolled out several updates throughout 2024 including core algorithm updates in February, May and August, introductions ...
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Gamification in Digital Marketing: A Winning Strategy

Games are fun! Using that spirit and enjoyment to connect with customers can be a smart marketing strategy that achieves results for brands. So, what ...
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What Happens to Social Media Campaigns During an Election Season?

Competition is high and audience attention bandwidth is low. What’s going on? It’s an election year.   Marketing during an election can be challenging. With so ...
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The Importance of Competitor Analysis in Digital Marketing Strategy

Elevating your brand above the rest means understanding your competitor as well as you understand your own brand. Competitor analysis isn’t just about keeping tabs ...
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The Basics of Remarketing: A Guide to Re-engaging Your Audience

In most cases your brand won’t capture a sale on the first interaction. In fact, it can take 6-8 touchpoints to close a sale. This ...
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Online Reputation Management: Strategies for Handling Negative Reviews and Feedback

In an ideal world, negative reviews wouldn’t exist. Customers would always be thrilled with your brand’s products and services and would take the time to ...
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How to Drive Positive Customer Reviews

It’s a gift when a customer takes time to review your brand or product online. Since 95% of customers read online reviews before deciding to ...
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