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Author:
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What’s New in Paid Social: Instagram Reels Ads
September 3, 2021
What’s new in paid social? Short-form video content is all the rage thanks to TikTok, and Instagram is trying to get in on the action. ...
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Q&A with Calla Nelson
August 26, 2021
Who inspires you? I feel very fortunate to have amazing mentors in both my personal and professional life. I can’t choose just one person who ...
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When and How to Choose a CSR Initiative
August 17, 2021
Corporate social responsibility (CSR) is no longer a new trend, and if it’s not already on your brand’s radar, it needs to be. Both consumers ...
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Pros and Cons of User-Generated Content
August 12, 2021
User-generated content (UGC) has become incredibly popular, with 58 percent of marketers having implemented some type of UGC campaign. UGC is often collected on social ...
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