What Are the Benefits
of Digital PR? Exploring the Opportunities.
We live in a digital
landscape, and that’s why when evaluating your brand’s strategy it’s so
important to include digital PR.
What is digital PR and how does it differ from traditional PR?
Digital PR is focused on growing a brands online presence. While
traditional PR relied on coverage in print magazines and newspapers, the
digital world has opened opportunities for brands to create and share content
in a variety of new ways. Digital PR provides opportunities for brands to
improve their search rankings through keyword-rich content and high-quality
backlinks. Some key strategies include online press release distributions,
blogging and media placements in online publications. Because content created
through this effort already lives on the web, it can be amplified on social
media and through social ads to support a social media marketing campaign.
Digital PR is an
excellent way to achieve goals such as awareness, engagement and sales as it
offers a wide range of options and flexibility. With the ubiquity of the
digital landscape impacting nearly every facet of our lives and with internet
users worldwide spending an average of 415.5 minutes every day online in 2021, it can be a cost-effective tool. Here are
some of the top reasons to consider incorporating digital PR into your 2023
marketing strategy.
Improving reputation
and visibility
Digital PR can help support your
brand’s reputation and visibility goals. The internet offers so much
information all at the fingertips of your target audience. Now, people can go
online to read about a brand, see how it interacts with its customers and even
engage. By having a solid online presence, exceptional content and securing influential
features with credible sources, brands will see benefits for both their
reputation and visibility.
Meeting customers
where they spend their time
Internet usage is incredibly strong
right now. In a Pew Research survey, 31% of U.S. adults said that they
are online “almost constantly,” 85% said that they go online every day and 48%
said the go online more than once a day. Brands should try to meet their
customers where they spend their time, and that’s online. For your digital PR
to be effective, it’s not enough to just be online, your brand needs to be in
the places where your target audience goes online for information and
entertainment. That means finding the right online publications and SEO
keywords for optimal search result placement as well as developing the right
content strategy to truly connect with would-be customers.
Quick turn on to see
and track results
Digital PR can be turned on quickly
and it can be easier to track results than traditional PR. This isn’t to say
that the discovery process doesn’t need to take place. It does. Strong return
on investment (ROI) will depend on having digital marketing placements in the
right spots online with the right message to reach your target audience.
The benefits are
clear
We live in a digital world where
people spend a lot of time online, with many individuals almost constantly
connected. It’s important for brands to embrace the online landscape and
evaluate strategy and success in relation to their online presence. Digital PR
offers a range of benefits including improving reputation and visibility,
meeting customers where they are and being able to quickly turn on campaigns
and track results.
Connect with Beyond Fifteen’s digital PR experts to learn
more about how our team can help you reach your digital PR goals.