Q&A With Brianne Giordano
Who inspires you?
My mom has always been a major inspiration to me. She embodies the mindset of “work hard, be kind” and is always happy and willing to go the extra mile to help people. She has a great sense of humor and is undoubtedly one of the funniest people I know. Her humble nature would never have you know it, but she’s also an incredible writer (she’s published two poems) and is very gifted at calligraphy. She’s my most avid supporter and my best friend. I know she’ll read this, so I’ll conclude by saying: I love you, mom.
What was your first job?
My first job as a teenager was working at the local boardwalk during the summer. I started out at a food concession stand, tried my hand at retail in one of the gift shops and eventually settled in spending several summers working the game stands. As my first job experiences, these roles definitely helped me develop valuable customer service skills. I also, as a result, can cook a mean funnel cake and know all the tricks to winning the frog bog.
Name two things you consider yourself to be really good at.
Humbly, I’d like to say I excel at copywriting. I’ve always had an immense love of words. I carry around a Moleskine notebook that I’ve had for over a decade where I jot down quotes from books, movies or song lyrics that resonate with me. I’ve also had a lot of experience, and therefore, a lot of opportunity to learn and fine tune my skills in the area of digital strategy – what platforms work for ads, how to target audiences on them, optimizing budget for the best results, etc. Producing the strategy behind ad campaigns is something I genuinely enjoy, which has inspired me to continue learning more and growing in this area. Platforms, algorithms and tools in this space are always changing so it keeps you on your toes and provides an ongoing opportunity to expand and apply your knowledge.
What show are you watching on Netflix right now?
I just finished streaming “The Watcher,” which was exceptionally eerie considering it was based on a true story. I watch a lot of true crime docuseries and shows. I balance it out with a solid mix of goofy, irreverent comedies. Pretty much anything with Will Ferrell in it I enjoy.
Where is your favorite place to travel?
Many people may not consider this a true “travel” destination, as it’s only about an hour and a half drive from where I live, but one of my favorite places to visit is New Hope, Penn. It’s a quaint, scenic town with a lot of eclectic shops, art exhibits and restaurants. My favorite time to visit is during the fall. They host a lot of community events and the colorful foliage around this time of year is gorgeous. Whenever I’m there, I always make a point to stop into Love Saves the Day, a thrift store overflowing with vintage collectibles, unique novelty gifts and antiques. I never fail to find something I absolutely love there.
What are three things on your bucket list?
Three of the items on my bucket list would be (in no particular order): Visiting Hawaii, adopting and raising a Bernese Mountain Dog and buying a home for my parents.
What are you most proud of when it comes to Beyond Fifteen?
I’m immensely proud to work among such a truly incredible team. The amount of knowledge and skills possessed by the entirety of the Beyond Fifteen team is extremely impressive. I’ve learned so much, even just in a short time, from discussions, brainstorm sessions and working on projects together. On top of it, everyone here is approachable and willing to share resources, knowledge and advice which is something I greatly appreciate. In my experience, all of the members of our team are committed to not only growing personally, but also applying that learned skillset to help benefit our clients.
What do you love most about Beyond Fifteen?
It’s difficult to pinpoint just one thing I love most about working here. I’d summarize it as the culture overall, which encompasses a lot of different elements. The people are a central part of it. Again, we have a really amazing team that works well together and is appreciative and respectful of one another. I believe it starts with Leslie and Lauren, and their leadership by example has empowered us, as a team, to live by the same values of hard work, respect and transparency in everything we do here as an agency.
Our clients are another big part of the culture too. I’m inspired by the mission and drive of the clients we serve. Working in the agency realm for some time now, I have a great amount of respect for business owners and entrepreneurs across all industries. These are people who have committed to a dream and often, have had to overcome obstacles and make great sacrifices in doing so. It requires an unwavering level of focus and dedication, and to get to work with people who display those traits is a wonderful experience.