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Lead nurturing is an important component of the conversion process during a sales cycle. As part of lead nurturing, brands continue to develop and strengthen …
Voice search has risen as a popular option for individuals seeking information online. In fact, 50% of the U.S. population uses voice search features daily. …
The biotech/bioscience industry in the U.S. is enormous, with a staggering market size that reached $190 billion in revenue in 2022. This impressive figure reflects …
When The Buggles sang “Video Killed the Radio Star,” they voiced a sentiment of concern that resonated with the evolving technological landscape and its impact …
The field of public relations (PR) has undergone a significant transformation over the past decade, constantly adapting to the ever-changing media landscape and the emergence …
When it comes to representing a brand with visuals, Instagram is a fantastic marketing tool to deploy. The image-based social media platform is hugely popular …
Hooray! You’ve finally set up your Google Analytics 4 (GA4) account… but, now what? In the final part of our series, we’ll explore how …
Our team has been abuzz after the launch of the Threads for Brands app, a dynamic social platform from Meta, the company behind Facebook and …
GA4 is here – and if your company delayed setting up a GA4 account, Google created one for you this past March. So, now all …
ChatGPT and Bard: Exploring the Upside and Limitations of AI for PR and Marketing There’s a lot of buzz around artificial intelligence (AI) and its …
Whether you’re a rising startup or a long-established firm, you need an expert communications team on your side. Spanning marketing, public relations, thought leadership, search and social – Beyond Fifteen’s powerful, award-winning lineup of strategists, marketers, storytellers and writers are committed to your business, your objectives and your growth. Beyond Fifteen is your long-term partner for success — taking you beyond your fifteen minutes of fame.