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Category: Content Marketing

Lead Nurturing

5 Proven Lead Nurturing Techniques to Boost MOFU Conversions

Lead nurturing is an important component of the conversion process during a sales cycle. As part of lead nurturing, brands continue to develop and strengthen …

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voice search

The Rise of Voice Search and Its Impact on SEO

Voice search has risen as a popular option for individuals seeking information online. In fact, 50% of the U.S. population uses voice search features daily. …

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Enhancing Your Content in Biotech and Bioscience

The biotech/bioscience industry in the U.S. is enormous, with a staggering market size that reached $190 billion in revenue in 2022. This impressive figure reflects …

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Soundtrack & Voiceover in Video

Radio Killed the Video Star? The Importance of Soundtrack/Voiceover in Video

When The Buggles sang “Video Killed the Radio Star,” they voiced a sentiment of concern that resonated with the evolving technological landscape and its impact …

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The Sun is Setting on Your Google Analytics Data Part 5: It’s a New Day: You’ve Migrated to GA4, What Now?

Hooray! You’ve finally set up your Google Analytics 4 (GA4) account… but, now what?   In the final part of our series, we’ll explore how …

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The Sun is Setting on Your Google Analytics Data Part 4: Best Practices for Migrating from Google Analytics

GA4 is here – and if your company delayed setting up a GA4 account, Google created one for you this past March. So, now all …

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ChatGPT and Bard: Exploring the Upside and Limitations of AI for PR and Marketing

ChatGPT and Bard: Exploring the Upside and Limitations of AI for PR and Marketing There’s a lot of buzz around artificial intelligence (AI) and its …

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