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Category: Content Marketing

voice search

The Rise of Voice Search and Its Impact on SEO

Voice search has risen as a popular option for individuals seeking information online. In fact, 50% of the U.S. population uses voice search features daily. ...
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Enhancing Content for Biotech Bioscience

Enhancing Your Content in Biotech and Bioscience

The biotech/bioscience industry in the U.S. is enormous, with a staggering market size that reached $190 billion in revenue in 2022. This impressive figure reflects ...
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Soundtrack & Voiceover in Video

Radio Killed the Video Star? The Importance of Soundtrack/Voiceover in Video

When The Buggles sang “Video Killed the Radio Star,” they voiced a sentiment of concern that resonated with the evolving technological landscape and its impact ...
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16

The Sun is Setting on Your Google Analytics Data Part 5: It’s a New Day: You’ve Migrated to GA4, What Now?

Hooray! You’ve finally set up your Google Analytics 4 (GA4) account… but, now what?   In the final part of our series, we’ll explore how ...
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july blog posts 8

The Sun is Setting on Your Google Analytics Data Part 4: Best Practices for Migrating from Google Analytics

GA4 is here – and if your company delayed setting up a GA4 account, Google created one for you this past March. So, now all ...
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july blog posts

ChatGPT and Bard: Exploring the Upside and Limitations of AI for PR and Marketing

ChatGPT and Bard: Exploring the Upside and Limitations of AI for PR and Marketing There’s a lot of buzz around artificial intelligence (AI) and its ...
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Apr Blog Posts

Top Trends We Are Seeing in Video

Top Trends We Are Seeing in Video Back in December, we covered the trends we anticipate for video in the year ahead. And while our ...
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