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While there can be several reasons why a business may develop a marketing strategy, often one of the main areas of focus is sales. Even …
Don’t Spread Yourself Too Thin It can be tempting to spread your marketing budget out evenly over several different channels. However, if you have a …
SEM During the Holidays: Shifting Your Paid Search Strategies to Maintain ROAS The holiday marketing season is upon us and brands need to shift their …
Public relations has shifted over the years. What was once seen as a top of funnel activity focused on awareness and impressions, is now able …
Marketing leaders that have been guiding their teams through the pandemic have had to continue to shift and adjust based on what is happening as …
Marketing analytics and monitoring your brand’s marketing presence can seem overwhelming. There are so many different metrics to track, it can be hard to know …
Who inspires you? My sister is definitely a person that inspires me. While growing up, we were complete opposites. I was outgoing and social; she …
Email marketing continues to be a strong addition to any strategic marketing plan. It’s estimated that for every dollar spent on email marketing, brands can …
Who inspires you? My parents! They raised me to be strong and independent, just like them. I was adopted from South Korea as a baby, …
Video marketing was already on an upward trajectory which was only accelerated by the pandemic. As people are still staying home, online video consumption has …
Whether you’re a rising startup or a long-established firm, you need an expert communications team on your side. Spanning marketing, public relations, thought leadership, search and social – Beyond Fifteen’s powerful, award-winning lineup of strategists, marketers, storytellers and writers are committed to your business, your objectives and your growth. Beyond Fifteen is your long-term partner for success — taking you beyond your fifteen minutes of fame.