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Category: Lead Generation

SEM During the Holidays: Shifting Your Paid Search Strategies to Maintain ROAS

SEM During the Holidays: Shifting Your Paid Search Strategies to Maintain ROAS The holiday marketing season is upon us and brands need to shift their …

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Five Key Elements to a Successful Lead Generation Campaign

Public relations has shifted over the years. What was once seen as a top of funnel activity focused on awareness and impressions, is now able …

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marketing tactics in pandemic

How is Marketing Changing as the Pandemic Situation Shifts?

Marketing leaders that have been guiding their teams through the pandemic have had to continue to shift and adjust based on what is happening as …

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Q&A WITH BEYOND FIFTEEN’S JENNIFER MAGAÑA

Who inspires you? My sister is definitely a person that inspires me. While growing up, we were complete opposites. I was outgoing and social; she …

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Q & A With Beyond Fifteen’s Mackenzie Martin

Who inspires you? My parents! They raised me to be strong and independent, just like them. I was adopted from South Korea as a baby, …

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Five Reasons Why Value-Driven Content is Important to Your Brand’s Inbound Marketing Strategy

Part of developing a marketing plan is developing the right content to post on your marketing channels. Inbound marketing strategy is meant to raise brand …

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