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Category: Lead Generation

5 Reasons to Continue Marketing in an Economic Downturn

5 Reasons to Continue Marketing in an Economic Downturn

5 Reasons to Continue Marketing in an Economic Downturn It feels like the U.S. has been teetering on the edge of a recession for years. …

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The Role Landing Pages Play in Capturing Leads

The Role Landing Pages Play in Capturing Leads

The Role Landing Pages Play in Capturing Leads If you’ve ever researched a brand or product online, you’ve likely been directed to a landing page …

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More Tips for Great Blog Posts

Even More Tips for Great Blog Posts

Even More Tips for Great Blog Posts Blogs continue to be one of the best ways for brands to connect with their target audiences. We …

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Why the Financial Sector Needs PR Today More Than Ever

Why the Financial Sector Needs PR Today More Than Ever

In today’s economic climate, the financial sector needs PR more than ever. From inflation, third-party scams, potential recession and as the spotlight on financial disparity …

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Why Your Sales Team Should Be Part of Your Marketing Strategy

Why Your Sales Team Should Be Part of Your Marketing Strategy

While there can be several reasons why a business may develop a marketing strategy, often one of the main areas of focus is sales. Even …

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Shifting Your Paid Search Strategies to Maintain ROAS

SEM During the Holidays: Shifting Your Paid Search Strategies to Maintain ROAS

SEM During the Holidays: Shifting Your Paid Search Strategies to Maintain ROAS The holiday marketing season is upon us and brands need to shift their …

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Five Key Elements to a Successful Lead Generation Campaign

Five Key Elements to a Successful Lead Generation Campaign

Public relations has shifted over the years. What was once seen as a top of funnel activity focused on awareness and impressions, is now able …

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marketing tactics in pandemic

How is Marketing Changing as the Pandemic Situation Shifts?

Marketing leaders that have been guiding their teams through the pandemic have had to continue to shift and adjust based on what is happening as …

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