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Category: Media Relations

Journalists & PR

Journalists and Public Relations Symbiosis: Exploring the Relationship

There are several important relationships in your life. From family and friends to professional relationships, we rely on people in different capacities. Journalists and public ...
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sustainability trends

Top Sustainability Trends in the Power Generation Sector and Key Marketing Techniques to Pique Media Interest

Renewable energy adoption has taken center stage in the sustainability conversation as concern over human impact on the environment has reached an all-time high and ...
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Why We Never Recommend Clickbait Titles and Why Some Brands Still Do It

Why We Never Recommend Clickbait Titles and Why Some Brands Still Do It Sometimes you just can’t resist clickbait. The title is so enticing you ...
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Crisis Communication 101: How to Prepare Like a Pro

Crisis Communication 101: How to Prepare Like a Pro You might think (or hope) that a crisis won’t befall your business. However, this type of ...
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Making the Most of Your Press Releases with Keyword-Rich Content

Making the Most of Your Press Releases with Keyword-Rich Content

Making the Most of Your Press Releases with Keyword-Rich Content Like most things, press releases have come to have an online presence. Back in the ...
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5 Reasons to Continue Marketing in an Economic Downturn

5 Reasons to Continue Marketing in an Economic Downturn

5 Reasons to Continue Marketing in an Economic Downturn It feels like the U.S. has been teetering on the edge of a recession for years. ...
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