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Why Your Sales Team Should Be Part of Your Marketing Strategy

Despite the central role sales plays in driving marketing campaigns, many PR and marketing agencies overlook the importance of involving the sales team in the strategy development process. In the article “Why Your Sales Team Should Be Part of Your Marketing Strategy,” Beyond Fifteen co-founder, Leslie Licano, highlights several benefits of aligning marketing efforts with sales insights, including:

  • The sales team’s direct interaction with customers provides boots-on-the-ground input, supplying valuable information on product feedback, client preferences and messaging resonance.
  • Collaborating with sales helps marketers identify new avenues for lead generation.
  • Additionally, sales professionals can contribute to content creation and thought leadership, leveraging their industry knowledge and genuine audience connections.


Read the full article published on Sales & Marketing Management at:

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