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Q & A WITH BEYOND FIFTEEN’S KRISTEL Alliaume

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  • Who inspires you?
    • My grandfather, Henry, who passed away in 2000. He was a role model – and an example of a loving, caring, hard-working man who grew up in France, post WWI, without a degree, and worked his way up to a successful career. He ensured that traveling was an integral part of my brother and my education, and I have memories of visiting villages in Africa with him, bringing pens and notepads to give to local kids. He would constantly remind us that education was a privilege and that failure wasn’t an option. He’s the reason why Henry will be my soon-to-be-born son’s middle name.
  • What was your first job?
    • In college, I worked as an usherette for multiple events in Paris. When I moved to Southern California, I worked as a waitress for a French restaurant in Marina del Rey. I truly believe that it should be mandatory for everybody to work in the service industry at some point. Today, you will never see me order food without a “please” and “thank you.”
  • Name two things you consider yourself to be really good at.
    1. Understanding the purpose of marketing. It sounds obvious, but many companies have little understanding of how to properly market a product or a service. Their strategy is mostly based on trends – social media, influencers, PPC, etc. – without a clear understanding of how these tactics should be strategically included in an overall marketing plan.
    2. And, I can handle a lot. I often say to the team that they shouldn’t worry until they see me worried.
  • What show are you watching on Netflix right now?
    • Nothing, actually, but I will take any recommendations.
  • Where is your favorite place to travel?
    • Home is always where my heart is. I have been in America for close to 13 years now, but I absolutely love sharing my French culture with the people I love. I might be a little biased, but I still think that Paris is one of the most beautiful cities in the world.
  • What are three things on your bucket list?
    • I want to run a marathon on each continent. I ran my first marathon in 2015 and ran 32 marathons in the following three years, including Boston, New York, Chicago, Honolulu and even Sydney, Australia. I would absolutely LOVE to run the Great Wall of China Marathon.
    • I’d love to meet Jason Aldean.
    • I also have a dream of someday starting my own non-profit.
  • What recent success are you most proud of and why?
    • How do you measure success is a question that I always make sure to discuss with each client. How do you define your own KPI and what does success look like for you? Here are some of the numbers that I have helped drive in my time at Beyond Fifteen so far:
      • Driving nearly 6,000 clicks to a client’s landing page in 60 days.
      • Generating 150K engagements in a week as part of an influencer campaign
      • Running 25+ monthly ads across a variety of industries.
      • Secured +311,202 new followers; 6,911,771 likes; 57,850 comments; and 135,845 shares to clients’ social channels.
  • What do you love most about Beyond Fifteen?
    • I thrive in dynamic, fast-paced environments. I’ve always worked for smaller agencies where you are required to wear multiple hats. The fact that my commute is four minutes isn’t so bad either.