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Which Social Media Platforms Are Most Important for My Business?

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Fast Facts About the Leading Social Media Services

There are so many social media platforms, it can be hard to decipher which ones are right for your business. If you’re new to social media or want to take a closer look at your brand’s social media strategy, we’ve got some information that can help! The trick is to review each platform as it relates to your target market and business, and then choose the best one to three channels that suit your needs. Here are some social media stats about each of the most recognizable platforms  to help you get started!

Facebook

  • 45 billion monthly users, with about 1.62 million daily users
  • Used by people of all ages
  • 75 percent of Americans ages 18 to 49 use Facebook
  • Most popular of the social media platforms for seniors as well, with 46 percent
  • Offers a variety of posting options including articles, short video and images

Twitter

  • 22 percent of U.S. adults are on Twitter
  • Twitter users tend to be younger and educated, and 73 percent of users are under the age of 50
  • Many have accounts to follow celebrities or brands, but often don’t tweet
  • Can post articles, short video and images
  • Posts must adhere to 280-character limit

Instagram

  • About 1 billion users in the U.S. alone
  • Largest age group for the platform is 18-24-year-olds
  • Average time spent on the platform is 53 minutes per day
  • Best suited for e-commerce marketing, as 90 percent of accounts follow at least one brand and 83 percent of users said they discover new products on the platform
  • Best suited for high-quality photography, eye-catching designs and video

YouTube

  • 2 billion users every month and is the second most-visited website in the world
  • 81 percent of 15- to 25-year-olds use YouTube
  • Over 500 hours of new video is uploaded every minute
  • 90 percent of users said they discovered a new brand or product through the channel
  • Heavy focus on video content including tutorials, product reviews, interviews and other creative endeavors

Snapchat

  • 229 million daily users
  • 53 percent of internet users ages 15-25 are on Snapchat
  • 210 million snaps care created each day
  • The average user opens the app’s camera more than 20 times a day
  • Perfect for incredibly short videos that are meant to be engaging and entertaining. Brands can also create lenses for users to access and share.

Pinterest

  • Approximately 320 million users
  • 71 percent of users are female, and eight out of 10 moms are on the platform
  • 50 percent of millennials are on Pinterest
  • Pinterest is a place where people start their purchase journey, with 60 percent of users choosing the platform to start their product research
  • Best for images with clear text that will be easily pinned, and that will then link out to content

TikTok

  • 800 million monthly users
  • The number one downloaded app of 2020
  • Skews young with 27 percent of users ages 13-17 and 42 percent of users ages 18-24
  • Average user opens the app eight times a day and is on the platform for a total of 46 minutes
  • Used to post video content that is short and engaging, may not necessarily relate directly to the brand

LinkedIn

  • Almost 700 million users worldwide
  • 34 percent of users are ages 25-30 and 33 percent are ages 30-49
  • 45 percent of internet users who make more than $75K a year are on LinkedIn
  • Four out of five LinkedIn members are decision makers at their companies
  • Unlike other social platforms it’s best to provide longer-format, more informative content

App-solutely necessary
Your business doesn’t need to be on every social media platform, because not every platform will be the right place to find your target or your business. Narrow down your options by doing some demographic research and then review each platform before committing to creating and/or growing an account.