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Category: marketing strategy

The Importance of Competitor Analysis in Digital Marketing Strategy

Elevating your brand above the rest means understanding your competitor as well as you understand your own brand. Competitor analysis isn’t just about keeping tabs ...
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The Basics of Remarketing: A Guide to Re-engaging Your Audience

In most cases your brand won’t capture a sale on the first interaction. In fact, it can take 6-8 touchpoints to close a sale. This ...
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Online Reputation Management: Strategies for Handling Negative Reviews and Feedback

In an ideal world, negative reviews wouldn’t exist. Customers would always be thrilled with your brand’s products and services and would take the time to ...
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How to Drive Positive Customer Reviews

It’s a gift when a customer takes time to review your brand or product online. Since 95% of customers read online reviews before deciding to ...
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5 Tips to Optimize Digital Marketing Campaigns

So much work goes into creating an effective marketing campaign. As a brand investing in digital marketing, you’ll want to see strong campaign performance, and ...
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What Are Vanity Metrics and Which KPIs to Track Instead

Some things are all style and no substance, and that can be the case with vanity metrics. They can look shiny and feel significant, so ...
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Cannabis Marketing: How to Promote Your Cannabis Brand Online

From underground to mainstream, cannabis has ignited a new marketing vertical. Even though THC is now legal on a state level, it is not federally ...
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