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Category: marketing strategy

Marketing data analytics

The Role of Data Analytics in Marketing: Making Informed Decisions

In marketing, data analytics isn’t just a buzz phrase, it’s a way of life for marketers who are driven to make sure their clients’ digital ...
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PR Program

The ABCs of Effective PR Programs: Key Elements for Brand Success in 2023  

Unlock the power of the alphabet to create a winning plan for your PR program. Corporate reputation management strategies, more commonly referred to as public ...
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Optimizing Your Paid Search Ads

10 Expert Tips for Optimizing Your Paid Search Ads for Maximum ROI

If your brand is looking for strategies for optimizing your paid search ads to improve performance, know it’s paramount for growing return on investment (ROI). ...
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Lead Generation Campaign

5 Key Elements to a Successful Lead Generation Campaign

Public relations (PR) as an industry has experienced a significant shift throughout recent years. What once was seen solely as a top–of–funnel activity focused on awareness ...
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Lead Nurturing

5 Proven Lead Nurturing Techniques to Boost MOFU Conversions

Lead nurturing is an important component of the conversion process during a sales cycle. As part of lead nurturing, brands continue to develop and strengthen ...
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voice search

The Rise of Voice Search and Its Impact on SEO

Voice search has risen as a popular option for individuals seeking information online. In fact, 50% of the U.S. population uses voice search features daily. ...
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sustainability trends

Top Sustainability Trends in the Power Generation Sector and Key Marketing Techniques to Pique Media Interest

Renewable energy adoption has taken center stage in the sustainability conversation as concern over human impact on the environment has reached an all-time high and ...
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Why Your Sales Team Should Be Part of Your Marketing Strategy

Why Your Sales Team Should Be Part of Your Marketing Strategy

Despite the central role sales plays in driving marketing campaigns, many PR and marketing agencies overlook the importance of involving the sales team in the ...
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