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Category: marketing strategy

What is Evergreen Content and How Can it Benefit Your Marketing Strategy?

Make the most of your content marketing strategy by going green—evergreen, that is! Evergreen content remains topical and relevant for a long period of time, ...
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The Stanley Tumbler: Lessons in Marketing Success

Popular! Stanley knows about popular! When it comes to having a breakout moment, the Stanley tumbler is currently standing in the spotlight. The cup was ...
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Three Memorable Super Bowl 2024 Ads and Why They Resonated

Touchdown! The lineup of Super Bowl 2024 ads was one for the books! The Chiefs may have brought home the trophy, but in the marketing ...
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The Critical Role Your CRM Plays in Lead Generation

Making a good first impression on prospects and customers through your marketing message is important. So is following up with additional brand communication. That’s why ...
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Lead Generation vs. Lead Nurturing: Key Differences and Strategies

Leads are important to all businesses. Without leads, there are no sales. A lead is simply a customer, or a potential customer. So, how does ...
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Touchpoints for engagement

Customer Journey (Part 2): Mapping Touchpoints for Engagement

Touchpoints for engagement is a critical part of guiding your target audience through the phases of the customer journey. Brands that want to make the ...
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Customer Journey

Customer Journey (Part 1):   Setting the Foundation to Measure Success 

How do you measure marketing success? Do you plow forward with what you think will work and hope that your message is reaching and speaking ...
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Marketing data analytics

The Role of Data Analytics in Marketing: Making Informed Decisions

In marketing, data analytics isn’t just a buzz phrase, it’s a way of life for marketers who are driven to make sure their clients’ digital ...
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