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Category: Media Relations

How to Use PR to Boost SEO: The Secret Link-Building Strategy

When most people think of SEO, they imagine keyword-rich blog posts or perfectly optimized meta tags. But one of the most powerful tools in your ...
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B15 2025 Feat. Blog Images (12)

Why All PR Actually Is Not, in Fact, Good PR: Dispelling the Long-Held Marketing Myth

“All PR is good PR.” For decades, that phrase has echoed through boardrooms and brainstorms, offering a bold excuse to welcome any kind of publicity—good, ...
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B15 FEB25 SOCIAL

Boosting Event PR: Techniques for Amplifying Presence at Trade Shows and Conferences

Exhibiting at a trade show or conference is a major opportunity to showcase your brand, connect with key stakeholders and generate buzz. But even with ...
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feb 24 blog 14

PR Trends to Follow in 2024

As we look ahead to PR trends for 2024, we expect to see a lot of change in the industry. With the rise and adoption ...
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Journalists & PR

Journalists and Public Relations Symbiosis: Exploring the Relationship

There are several important relationships in your life. From family and friends to professional relationships, we rely on people in different capacities. Journalists and public ...
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sustainability trends

Top Sustainability Trends in the Power Generation Sector and Key Marketing Techniques to Pique Media Interest

Renewable energy adoption has taken center stage in the sustainability conversation as concern over human impact on the environment has reached an all-time high and ...
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may blog posts 1

Why We Never Recommend Clickbait Titles and Why Some Brands Still Do It

Why We Never Recommend Clickbait Titles and Why Some Brands Still Do It Sometimes you just can’t resist clickbait. The title is so enticing you ...
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