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How to Make Your Brand Stand Out on TikTok

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Want your brand to make some noise on TikTok? You’re not alone. Brands are taking a big interest in the app which has grown to roughly 689 million global active users and was the number one downloaded app of 2020. If you’ve already determined that TikTok is the right step for your brand’s social media advertising and marketing strategy, then you’ll want to make sure that your content stands out. Here are a few tips to help your brand succeed on TikTok:

Be original – This is TikTok’s first piece of advice, and we have to agree. Being original and authentic builds trust in your brand, helps you develop a community and can help you show how your brand fits into your customers’ life. Make sure to always be rooted in your brand voice and brand story as you develop your creative.  

Embrace the format – TikTok is all about super short videos – from 15 seconds to 3 minutes – that make sound an integral part of their composition. You’ll also want to be sure to film in a full-screen vertical format. Resist the urge to repurpose other video (like YouTube or Instagram Stories) and create something specific for TikTok.

Try different ad types – If you’re going with paid social media advertising for your business, try out the various ad types that are available. Not all of them will be a right fit for your brand, but it’s important to test the waters. You might find that in-feed, top-view, brand takeovers or managed ads perform the best, but you won’t know until you try.  

Jump on trends – Trends come and go quickly, so it’s vital that your brand is staying on top of the TikTok landscape. Search trends and then see how your brand can join the conversation—it might be a song, sound or viral challenge that’s all the rage. Make your contribution quickly and don’t forget to use the trending hashtag so your brand can be discovered. 

Engage with other TikTokers – Don’t just post your content and tune out. Engaging with others on this platform can help your brand get noticed by your audience. This could be through influencer marketing, by commenting on user-generated content (UGC) or through collaborations with other brands. Just make sure that your brand voice is consistent when you’re out and about in the app.

Track performance – If you have a TikTok business account (and you should), you can track the performance of your content with their analytics. This will help you get insight into what’s performing and what isn’t. From there, you can determine your content strategy to make sure you’re reaching your target audience.  

Tik all the boxes
There are many ways in which you can help your brand stand out on TikTok. Make sure that you’re being authentic, embracing the platform and engaging. It will also be helpful to check your analytics to see how your content performs. If you can do these things, then your TikTok content will be sounding sweet.

Ready to develop a TikTok strategy that helps your brand stand out? Connect with one of our social media experts!