Emotion is one of the best tactics for a marketing strategy to engage a potential customer or client, as it allows you to connect with them on a much deeper, more impactful, and more memorable level. While a number of businesses still find themselves at a loss, this article will explain why using emotion in strategic marketing is not as difficult as you may think.
Top Ways to Use Emotion in a Marketing Strategy
When marketing a product or service, it’s important to consider what you are trying to get from the potential customer or client. Are you hoping to connect with them through happiness and hope? Are you looking to capture their attention by solving a problem? Regardless of what emotion you’re focusing on, there are a number of ways emotional pulls can be incorporated into a marketing strategy.
- Provide a Solution: Instead of focusing on marketing a service or product, focus on marketing its ability to solve a problem. Use emotion to highlight what that product or service can do for the individual, rather than highlighting its key features.
- Be Approachable and Likable: It’s very easy to present yourself as a corporate business, but this won’t allow you to connect with your audience. People like to work with companies who they enjoy dealing with, so make sure you’re likable and promote a positive experience.
- Showcase Your Authority: With so many competitors out there, you need to present yourself as an authority within the market. Show people you really know what you’re talking about, as this will create the feeling of trust and honesty. Showcasing authority can be added to marketing strategies through blogging, thought leadership campaigns, awards programs and speaking at events.
- Create the Feeling of Gratification: In today’s busy life, people are seeking instant gratification. They want things to be done efficiently and effectively, with very little hassle. Personalized services and quick response times can turn first time buyers into repeat customers.
As you can see, using emotion in your marketing strategies doesn’t need to be complex or confusing. With the right approach and tools, you will be able to use emotion to your marketing benefit. To find out more about marketing strategies and strategic marketing, get in touch with Beyond Fifteen.