Category: marketing strategy

Elevating your brand above the rest means understanding your competitor as well as you understand your own brand. Competitor analysis isn’t just about keeping tabs ...

In most cases your brand won’t capture a sale on the first interaction. In fact, it can take 6-8 touchpoints to close a sale. This ...

In an ideal world, negative reviews wouldn’t exist. Customers would always be thrilled with your brand’s products and services and would take the time to ...

It’s a gift when a customer takes time to review your brand or product online. Since 95% of customers read online reviews before deciding to ...

So much work goes into creating an effective marketing campaign. As a brand investing in digital marketing, you’ll want to see strong campaign performance, and ...

Some things are all style and no substance, and that can be the case with vanity metrics. They can look shiny and feel significant, so ...

From underground to mainstream, cannabis has ignited a new marketing vertical. Even though THC is now legal on a state level, it is not federally ...