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Category: marketing strategy

How to Drive Positive Customer Reviews

It’s a gift when a customer takes time to review your brand or product online. Since 95% of customers read online reviews before deciding to ...
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5 Tips to Optimize Digital Marketing Campaigns

So much work goes into creating an effective marketing campaign. As a brand investing in digital marketing, you’ll want to see strong campaign performance, and ...
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What Are Vanity Metrics and Which KPIs to Track Instead

Some things are all style and no substance, and that can be the case with vanity metrics. They can look shiny and feel significant, so ...
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Cannabis Marketing: How to Promote Your Cannabis Brand Online

From underground to mainstream, cannabis has ignited a new marketing vertical. Even though THC is now legal on a state level, it is not federally ...
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Marketing to Gen Z: Tips to Produce Messages that Resonate

Do you feel like Gen Z is an elusive creature that seems to nimbly dodge your marketing efforts without even breaking a sweat? Well, we’re ...
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Is DIY Marketing Hurting Your Brand?

If there’s one thing that Pinterest has taught us, it’s that you can DIY anything and everything! Well… almost.  While taking a DIY (Do-It-Yourself) approach ...
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The Basics of SEO – Plus Tools to Get You Started

If you want to optimize your brand’s online presence, integrating fundamental SEO techniques into your marketing strategy is the perfect place to start. From increasing ...
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5 Signs It’s Time to Hire a Digital Marketing and PR Agency

Want to unlock your brand’s full potential? It might be time to hire a digital marketing and PR agency. From developing a comprehensive digital marketing ...
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What is Evergreen Content and How Can it Benefit Your Marketing Strategy?

Make the most of your content marketing strategy by going green—evergreen, that is! Evergreen content remains topical and relevant for a long period of time, ...
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