The biotech/bioscience industry in the U.S. is enormous, with a staggering market size that reached $190 billion in revenue in 2022. This impressive figure reflects ...
When The Buggles sang “Video Killed the Radio Star,” they voiced a sentiment of concern that resonated with the evolving technological landscape and its impact ...
The field of public relations (PR) has undergone a significant transformation over the past decade, constantly adapting to the ever-changing media landscape and the emergence ...
Beyond Fifteen’s Co-Founder, Leslie Licano wrote an article for Mentors Collective that discusses the evolution of thought leadership in marketing and PR. Thought leaders need ...
Technology is ever advancing and enhancing the way brands and marketers communicate with customers. When chatbots first arrived, they weren’t nearly as sophisticated or widespread ...
When it comes to representing a brand with visuals, Instagram is a fantastic marketing tool to deploy. The image-based social media platform is hugely popular ...
ChatGPT and Bard: Exploring the Upside and Limitations of AI for PR and Marketing There’s a lot of buzz around artificial intelligence (AI) and its ...
