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Author: Lauren Ellermeyer

Big Influence – Bigger responsibility

Big Influence – Bigger responsibility

As Spider-Man’s Uncle Ben famously said to Peter Parker, “with great power comes great responsibility.” Truer words have never been spoken when it comes to ...
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Influencer Marketing: Make it an Experience

Influencer Marketing: Make it an Experience

As public relations (PR) professionals, we’re always thinking about what we can do for our clients. Securing an influencer relationship is one of the many ...
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How to Overcome Writer’s Block

Ugh! You simply can’t write one…more…word. Public relations (PR) professionals spend a lot of time writing, especially when it comes to pitching to the media, ...
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What Happens When You’re Left on Read?

You’ve got an intriguing pitch and you’ve put a lot into creating an attention-grabbing angle. Then, no response from your media contact. You got a ...
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Subject Lines to Get a Journalist’s Attention

Standing out in the sea of pitches that journalists get can be a struggle! Emails upon emails arrive in their inboxes, clamoring for their attention ...
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