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Author: Lauren Ellermeyer

Don’t Lead With Paid Media

You get what you pay for, as the saying goes. However, in the world of marketing and public relations (PR), that’s not always the case. ...
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Pursing Awards to Engage Your Audience

And the winner is… YOU! There’s nothing quite like the excitement and thrill of being recognized for your hard work. Winning a company or industry ...
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Meeting Media at Tradeshows

Tradeshows are a vital part of promoting your company. They get you out there making human connections with industry insiders and sometimes the public-at-large, depending ...
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What Consumers are Looking for in Your Brand

Just like any relationship, the relationship you have with your consumers takes work. Consumers are more educated and aware of marketing and how brands use ...
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How the Public’s Lack of Trust in the Media Affects Your Company

It’s tough out there in the media world right now. Today’s media faces scrutiny like never before as cries of “fake news,” scandals and media ...
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Amanda Knox

Q & A WITH BEYOND FIFTEEN’S AMANDA KNOX

Who inspires you? My parents are my inspiration! My mom owns her own business, is always adventuring in the great outdoors and still goes above ...
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