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What Are the Benefits of Engaging with Micro Influencers?
Using influencer marketing to promote your brand can be a great way to connect with your target audience. However, using the larger influencers can be …
How Can Analyzing Your Competition Give You an Edge?
Competitive analysis can provide some vital insights into your brand and give you the edge you need to stand out and get new customers. Competitive …
What’s the Best Way to Develop a Social Media Calendar?
Social media is a primary way to connect with your audience. In fact, about 72 percent of adults in the U.S. have at least one …
Cultivating a Brand Community Through Interactive Content Marketing
Different forms of marketing continue to grow as consumers have become more digital and social savvy. It’s increasingly important to ensure your brand is employing …
Q&A With Beyond Fifteen’s Paulo Rodriguez
Who inspires you? This is going to sound cheesy, but for me it’s a no-brainer: my wife. She has inspired me since the moment we …
Four Tips to Help You Navigate the New Search Engine: Social Media
Social media continues to evolve, and so have customer search habits. Traditionally, people have turned to search engines like Google, Bing or Yahoo as a …
Clubhouse: Is it Right for Your Brand?
Since social media is so popular, new social media platforms seem to pop up every couple of months. One of the most recent additions is …
How to Engage with Followers on Social Media
When social media is done right, it can add a ton of value and boost a brand’s reputation. However, it can be hard to keep …
How to Choose the Right Influencers for Your Brand
Influencer marketing has become a regular part of many brands’ marketing mix, and the industry continues to evolve as more brands and content creators join …
Q&A WITH BEYOND FIFTEEN’S JENNIFER MAGAÑA
Who inspires you? My sister is definitely a person that inspires me. While growing up, we were complete opposites. I was outgoing and social; she …
The Dos and Don’ts of Email Marketing
Email marketing continues to be a strong addition to any strategic marketing plan. It’s estimated that for every dollar spent on email marketing, brands can …
Should You Launch Your Own Podcast? Key Considerations When Thinking About Starting a Podcast
Podcasts have become increasingly popular, so it’s not a surprise that one of the questions we get asked often from clients is: “Should we start …