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SEM During the Holidays: Shifting Your Paid Search Strategies to Maintain ROAS

SEM During the Holidays: Shifting Your Paid Search Strategies to Maintain ROAS The holiday marketing season is upon us and brands need to shift their …

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Q&A with Samantha Engel

Who inspires you? I am very lucky to have so many people in my life that inspire me and help me to grow into new …

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Q&A with Caitlyn Smith

Who inspires you? My best friend’s mom, Pam. While raising four children and working full time, she and her family always had an open-door policy …

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Five Key Elements to a Successful Lead Generation Campaign

Public relations has shifted over the years. What was once seen as a top of funnel activity focused on awareness and impressions, is now able …

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What’s New in Paid Social: Instagram Reels Ads

What’s new in paid social? Short-form video content is all the rage thanks to TikTok, and Instagram is trying to get in on the action. …

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Q&A with Calla Nelson

Who inspires you? I feel very fortunate to have amazing mentors in both my personal and professional life. I can’t choose just one person who …

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marketing tactics in pandemic

How is Marketing Changing as the Pandemic Situation Shifts?

Marketing leaders that have been guiding their teams through the pandemic have had to continue to shift and adjust based on what is happening as …

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