Blog
We are proud to be a valuable resource to our clients. Take a look at some of our recent posts and let us know how we can help you take your business to the next level!
Why Write Articles That Answer Questions?
There are many things to consider when developing your content calendar. Aside from simply generating interesting articles that your target market or colleagues will want …
Project or Retainer? The Best Way to Work with a PR Agency
We get this question a lot! What’s the best way to work with a PR agency? Is it best to go on a project-by-project basis, …
What it Takes to Succeed on Pinterest, Instagram, TikTok and other Social Platforms – A Brand Readiness Assessment
Social media is a major marketing player. Even with its popularity and marketers decrying any strategy that doesn’t include social, it’s amazing to see that …
Publicity Hacks for Authors
You’ve finished and published your book… congratulations! It seems like the hard work should be done, but in some ways, you’re just getting started. Once …
Crawl, Walk, Run: What Marcom Activities to Prioritize on a Shoestring Budget and as You Scale
How can you reach your target market if you’re working with a modest marketing budget? Have no fear! You can prioritize your marcom efforts to …
How Influencer Marketing Has Changed Amid the Current Pandemic and How Brands and Influencers are Responding
As the COVID-19 pandemic hit, we didn’t really know how long we’d be observing stay-at-home measures. In the midst of uncertainty, marketers quickly adjusted, many …
Rallying Marketing Efforts Around Common Ground and Shared Experiences
Today’s brands are trying to successfully steer marketing through a world full of strong opposing opinions. By focusing on stories that get at the root …
Recession-Proofing Your Marcom Strategy: A Balanced Mix of Paid, Earned and Owned Strategies FTW!
The economy has been greatly impacted by the COVID-19 pandemic, and the U.S. is now officially in a recession. The National Bureau of Economic Research …
5 Things to Consider When Planning Your COVID-19 Comeback!
The COVID-19 pandemic took the business world by surprise, and it significantly impacted the way companies looked at their marketing initiatives. Many brands chose to …
Navigating a Hyper-Politicized Environment with Grace and Integrity
Current events are very politically and emotionally charged right now, and the way companies and people of influence are posting on social media is being …
Is Controversial Branding Worth the Risk
There’s no such thing as bad press. Is that really true, though? Some brands are intentionally putting this adage to the test and embracing controversial …
Digital Marketing Part 1: Before You Budget, Select the Tactics that are Right for Your Business
What is digital marketing?Digital marketing covers a variety of areas, each with its own purpose and benefit. Here are a few types of digital marketing …